A skeleton, a hooded Death and marigolds in the courtyard of the Miguel Mata y Reyes cultural center in Naolinco on Day of the Dead, Veracruz

Photo by Albertoflg1, CC BY-SA 4.0, via Wikimedia Commons

Oct 31 – Nov 2, 2026

Día de Muertos 2026 in Naolinco: La Cantada

On the night of November 1, this shoemaking town above Xalapa opens its doors and sings to its dead, house by house, until the small hours. Here is what happens, when, and how to be there.

Remind me before Día de Muertos: Naolinco & La Cantada

Naolinco de Victoria sits at about 1,550 meters in the misty hills 32 kilometers north of Xalapa, a town of cobbled streets, an 18th-century parish church and hundreds of small shoe workshops. It became a Pueblo Mágico in 2023, but its Day of the Dead was famous in Veracruz long before that, for one reason: La Cantada. On the night of November 1 groups of neighbors start at the municipal cemetery and then walk from house to house singing alabados and alabanzas, the old hymns of praise, in front of each family's altar. The doors stay open, the hosts pour a small glass of homemade fruit wine, and the singing goes on into the early morning of November 2.

Around that night the town builds a whole season: murals painted on the streets each year, papier-mâché catrinas and staged tableaux of skeletons in the cultural center and at shop doors, a Todos Santos market, and, a few kilometers away in San Pablo Coapan, fields of cempasúchil you can walk through. The 2026 dates fall on a weekend: October 31 is a Saturday, November 1 a Sunday and November 2 a Monday, which means more visitors than usual. Most visitors come up from Xalapa for the evening, so the streets are full but the town never feels like a stage set; it is a neighborhood ritual that lets outsiders in.

La Cantada: singing to the dead, door to door

The parish church of San Mateo in Naolinco lit up at night
Photo by Ana Paula Tello, CC BY-SA 3.0, via Wikimedia Commons

The night starts at the panteón. Around 8 pm on November 1 singers gather at the cemetery to ask the souls' permission, sing first at the central chapel and then at the family tombs, and from there spread out through the cobbled streets. Each group stops at the houses whose doors are open, sings in front of the altar, and moves on. The hymns are alabados, once sung by field hands at sunset in colonial times, and alabanzas, which come from the processional chants the Franciscan friars brought from Xalapa in the 16th century; families keep the words and tunes they inherited. Hosts thank the singers with a little glass of fruit wine (grape, pineapple, tamarind or blackberry) and something to eat, and the rounds wind down in the early hours so people can rest before the cemetery visit on November 2.

In 2026 La Cantada falls on a Sunday night. The town hall announced that the official activities start that afternoon under the arcade of the municipal palace (los bajos del Palacio Municipal), that the center will be closed to cars for the day, and that its program includes a contest of alabados and alabanzas. The municipal cemetery has been cleaned and repainted for the occasion. Anyone can follow a singing group, and the town expects it: most visitors come up from Xalapa, but thousands arrive from all over Mexico and abroad.

Open-door altars and the calavera tableaux

Skeleton figures in front of a pre-Hispanic skull relief in a red-lit Day of the Dead tableau in Naolinco
Photo by Albertoflg1, CC BY-SA 4.0, via Wikimedia Commons

Naolinco's altars are built to be seen from the street. Families start about two weeks ahead, cutting tissue paper and making flowers, and on October 30 and 31 the altars go up near the front door: an arch of cane or otate dressed with tepejilote palm and cempasúchil, or a rectangular frame hung with fruit and paper baskets, then candles, sugar skulls, fruit, pumpkin-seed sweets, candied sweet potato, the dead person's own things, and a path of marigold petals from the threshold to the offering. Walking the center on the evening of October 31 or during the day on November 1 you will see dozens of them through open doorways.

The other half of the show is the calaveras. Papier-mâché catrinas stand at the entrances of restaurants and cultural spaces, often in little scenes, a skeleton band serenading or a couple at a café table, and skulls hang from balconies and windows. For 2026 the town hall has announced a showcase of altars and an expo-sale of papel picado and catrinas from October 26 to November 2, an exhibition of catrinas and altars at the Casa de la Cultura, and school-made catrinas and altars at the Salón Hidalgo. In past years the town's exhibitions have staged darkened tableaux, from a pre-Hispanic Mictlán to souls rising from purgatory.

San Pablo Coapan and the marigold fields

Much of the cempasúchil on Naolinco's altars grows a few kilometers away in San Pablo Coapan, a community of the municipality where families plant the fields from May to sell the flower in late October. The village opens them to visitors with a Festival del Cempasúchil, and the 2026 edition, the fifth, runs from October 17 to November 2 and coincides with the 500th anniversary of the village's founding. The opening weekend brought folk ballet, a harp ensemble, a trail race and night walks to the church of Santa María Magdalena; a market beside the church sells coffee, cempasúchil and Day of the Dead decorations from 9 am to 9 pm, with a photo exhibition and a catrina display in the church atrium. More weekend events are being announced as the festival goes on. To get there, take the Xalapa road out of Naolinco and turn off toward San Pablo before Coacoatzintla; the village is 3.5 km in. The fields stay open throughout the festival.

Shoes, bread and the old cemetery

Naolinco calls itself the land of shoemakers, and a Day of the Dead trip is the time to buy. A shoe and leather corridor starts in the center, with workshops and shops selling boots, shoes, jackets and accessories; on the streets Dr. Lucio and Nicolás Bravo some workshops still make shoes by hand, and the Monumento al Zapatero honors the trade. For 2026 the town hall has announced a traditional market of altar goods running from October 26 to November 2 alongside the altar showcase and the catrina and papel picado expo-sale.

For food, look for the town's egg bread baked in wood-fired ovens, filled with cheese, sugar or cinnamon, its slightly sweet mole, enmoladas with longaniza, chiles stuffed with chicken picadillo, and the milk sweets sold near the park. On November 2 the families walk to the municipal cemetery with wreaths, flowers, candles and lanterns; near the entrance are older tombs and small 19th-century mausoleums with carved angels, and the newer sections have tombs built like small rooms, with lace-covered tables and photographs.

Coatepec and Xico, on the other side of Xalapa

A street in Xico, Veracruz
Photo by Comisión Mexicana de Filmaciones, CC BY-SA 2.0, via Wikimedia Commons

Two more Pueblos Mágicos sit just south of Xalapa, so a long weekend can take in all three. Coatepec, the coffee town, has in recent years held a Festival de Catrinas: the fourth edition ran from October 25 to November 2, 2025, with roughly 14-meter monumental catrinas in the Parque Miguel Hidalgo, an altar contest, Xantolo dancing, legend nights, a catrina parade and, on the closing day, a catrina costume contest. A monumental altar in the park is dressed with cempasúchil, oranges, cacao, plantains and corn, and on November 2 the cemetery fills with wreaths and long candles that burn until dawn.

Xico, a little further on, keeps a quieter version: its cemetery fills with candles and cempasúchil, altars of every size line the streets, and in 2024 a Day of the Dead parade left the Plazoleta de los Portales at 7 pm on October 31 for the Parque Independencia on Avenida Hidalgo. In 2025 the town added a first Festival Gastronómico y Artesanal from October 31 to November 2. Eat the dark, sweet mole xiqueño, wood-oven bread and canarios, sweet rice-flour tamales filled with custard. Buses to Xico leave Xalapa from the Los Sauces terminal every few minutes.

Day by day, 2026

  1. Altars go up, market days

    Families finish their altars by the front door. The town's program is already running (since October 26): an altar showcase, a catrina and papel picado expo-sale and a traditional market. San Pablo Coapan's Festival del Cempasúchil is open all week.

  2. Altars finished, evening in the plaza

    The best day to walk the center and see the altars and catrinas in daylight. The town hall has announced a cultural event in the central park this Saturday; times are still to be published.

  3. La Cantada

    Official activities start in the afternoon under the arcade of the municipal palace and the center is closed to cars all day; park on the outskirts (the town hall is posting QR codes to find the lots). From about 8 pm the singing starts at the panteón and moves house to house until the early hours.

  4. Families at the cemetery

    Families carry wreaths, flowers, candles and lanterns to the freshly cleaned graves of the municipal cemetery. Last day of Naolinco's program and of the Festival del Cempasúchil in San Pablo Coapan.

Getting there

From Xalapa
Naolinco is 32 km away: about 50 minutes by car on the Xalapa–Misantla road, a little over an hour via Alto Lucero. By bus, Autotransportes Banderilla leaves from its terminal at Calle Pípila 65 in central Xalapa; allow an hour and a quarter to an hour and a half. A taxi is the easy way back after La Cantada, since late buses are scarce; agree the fare before you get in.
From Veracruz (port and airport)
Veracruz airport (VER), with flights from Mexico City and other cities on Aeroméxico, Volaris and Viva Aerobus, is about two hours from Naolinco. Vans run from the airport to Xalapa's main bus station (CAXA); from the port, ADO buses to Xalapa leave all day. Driving, you pass the El Lencero hacienda museum just before Xalapa.
From Mexico City
ADO, ADO GL and ADO Platino run to Xalapa's CAXA from TAPO, Terminal Norte, Terminal Sur and the airport (AICM) in four to five hours; then it is about an hour more to Naolinco. Book October 30 and 31 departures early. Driving, take the toll roads via Puebla and Perote.
From Puebla
ADO and AU buses leave Puebla's CAPU for Xalapa in about two and three-quarter hours. By car it is roughly 175 km, two hours on the Puebla–Perote–Xalapa toll road, plus the hour up to Naolinco.

Where to stay

Naolinco has only a handful of small hotels and guesthouses, and they fill for November 1, so book now or plan to sleep elsewhere. Xalapa, the state capital 32 km away, has by far the most rooms at every price and is where most people who come for La Cantada stay, driving or taking a taxi up for the evening. Coatepec, just south of Xalapa, has boutique hotels in old coffee houses and makes a good base for combining Naolinco with Coatepec's own festival and with Xico. Whatever you choose, arrange your ride back before the night starts: La Cantada ends well after the last bus.

Photo by Ana Paula Tello, CC BY-SA 3.0, via Wikimedia Commons

Near Xalapa, Veracruz

Naolinco

The town of La Cantada, and the reason to come. It is small enough to cover on foot in an evening, with the parish of San Mateo, the kiosk and the central park at its heart and the shoe workshops spreading out from there. By day the countryside is worth a look too: a viewpoint over the gorge of the Naolinco river and its waterfalls, the highest of which drops about 80 meters. Stay in town if you can find a room; otherwise sleep in Xalapa and come up for the night.

When
La Cantada is the night of November 1, from about 8 pm into the early hours of November 2. Altars are on view from October 31; families visit the cemetery on November 2.
Getting there
50 minutes to an hour from Xalapa by car; Autotransportes Banderilla buses from Calle Pípila in central Xalapa. Veracruz airport (VER) is about two hours away.
Where to stay
Hacienda San Fernando Hotel & Spa Hotel · ★★★ · 1.2 km from the center Find on Expedia Monte Niebla Hotel Spa Hotel · ★★★ · 9.7 km from the center Find on Expedia Auto-Hotel Mediterraneo Hotel · ★★★ · 10.2 km from the center Find on Expedia
See them all on Expedia Booking.com
Vacation rentals on Vrbo Airbnb
Tours on Viator GetYourGuide

Full guide to Naolinco → · Sources: La Cantada: versos ancestrales para recibir a los muertos en Naolinco (Hora Cero, 2025) , La Noche de la Cantada en Naolinco de Victoria (dayofthedead.com) , Naolinco de Victoria (Wikipedia, in Spanish)

Photo by Adam Jones from Kelowna, BC, Canada, CC BY-SA 2.0, via Wikimedia Commons

South of Xalapa, Veracruz

Coatepec

The coffee town is the comfortable base of the three: more hotels than Naolinco, good restaurants and cafés, and a Day of the Dead of its own centered on the Parque Miguel Hidalgo, where giant catrinas and a monumental altar go up in late October. Its Festival de Catrinas, held since 2022, has brought altar contests, legend nights, Xantolo dancing and a catrina parade. From here Naolinco is about an hour's drive across Xalapa, and Xico is a short hop up the valley.

When
The 2025 Festival de Catrinas ran October 25 to November 2; check the town hall for 2026 dates. Cemetery candles on the night of November 2.
Getting there
Buses from Xalapa's Los Sauces terminal and the old transport museum stop run all day. Veracruz airport (VER) is the nearest with regular flights.
Where to stay
Hotel Casa Real del Café Hotel · ★★★ · 220 m from the center Find on Expedia Hotel San Jose Plaza Coatepec Hotel · ★★★ · 300 m from the center Find on Expedia Hotel Posada San Jerónimo Hotel · ★★★ · 360 m from the center Find on Expedia
See them all on Expedia Booking.com
Vacation rentals on Vrbo Airbnb
Tours on Viator GetYourGuide

Full guide to Coatepec → · Sources: Coatepec invita al Festival de Catrinas, del 25 al 2 de noviembre (CapitalVer, 2025) , Día de Muertos en Veracruz: guía completa (México Desconocido)

Photo by Lyzy30, CC BY-SA 4.0, via Wikimedia Commons

South of Xalapa, Veracruz

Xico

Better known for its July fiesta of Santa María Magdalena and its mole, Xico keeps a low-key Día de Muertos that suits a daytime visit: candles and marigolds in the cemetery, altars of every size along the streets, a parade on the evening of October 31 in recent years, and since 2025 a food and crafts fair over the three main days. Come for lunch, buy mole and bread to take home, and see the Texolo waterfall just outside town.

When
October 31 to November 2. The 2024 parade was October 31 at 7 pm; the 2025 food and crafts festival ran October 31 to November 2.
Getting there
About 50 minutes from Xalapa by car through Coatepec; buses leave Xalapa's Los Sauces terminal every 5 to 10 minutes.
Where to stay
Las Magdalenas Hotel Boutique Hotel · ★★★ · 790 m from the center Find on Expedia Hotel Coyopolan Hotel · ★★★ · 1.1 km from the center Find on Expedia Posada La Querencia Hotel · ★★★ · 1.1 km from the center Find on Expedia
See them all on Expedia Booking.com
Vacation rentals on Vrbo Airbnb
Tours on Viator GetYourGuide

Full guide to Xico → · Sources: 5 pueblitos cerca de Xalapa para Día de Muertos (La Silla Rota, 2025) , ¿Cuándo es el desfile de Día de Muertos en Xico? (Azteca Veracruz, 2024)

Places to see nearby

  • Ex Hacienda El Lencero · near Coatepec Santa Anna's country hacienda on the old royal road, now a museum with period rooms, a chapel and wide gardens.
  • Cascada de Texolo · near Xico Xico's best-known waterfall, dropping into a deep cloud-forest gorge just south of town; La Monja falls is a few minutes away.

Etiquette

Go in only where a door is open; the open door is the invitation, and a closed one means the family wants privacy. Stand back from the altar, do not touch the offerings, and if the hosts offer you wine or food, accept with thanks: it is part of the ritual. Ask before photographing people, keep flash off at night, and stay quiet while a group is singing. In the cemetery, do not step on or lean against the tombs. Nights at this altitude are cool and damp, often with drizzle and fog, so bring a jacket and shoes with grip for the wet cobblestones. And spend your money in town: buy bread, sweets and shoes from the people who are opening their homes to you.

Questions

When is La Cantada in Naolinco in 2026?

On the night of Sunday, November 1, 2026, into the early hours of Monday, November 2. The town hall's activities start that afternoon under the arcade of the municipal palace, and the singing begins at the municipal cemetery around 8 pm before moving from house to house. The center is closed to cars that day.

Can visitors take part in La Cantada?

Yes. You can follow any of the singing groups and enter the houses whose doors are open; locals invite visitors to sing along. Stay at the back, keep quiet during the hymns, and accept the glass of fruit wine if it is offered.

Do I need tickets?

No. La Cantada, the altars in the streets and the town's exhibitions are free. Parking in the lots on the outskirts and the food stands are the only things you pay for.

How do I get to Naolinco from Xalapa?

By car it is 32 km, about 50 minutes on the Xalapa–Misantla road. Autotransportes Banderilla buses leave from Calle Pípila 65 in central Xalapa and take about an hour and a quarter. For the way back after La Cantada, plan on a taxi or a designated driver.

Where do I park on the night of November 1?

In 2026 the center is pedestrian-only on November 1. The town hall is opening parking on the outskirts and posting QR codes to find the lots; from there it is a short walk in.

What else is there to do in Naolinco?

Shop for shoes, boots and leather jackets along the shoe corridor that starts in the center, eat wood-oven bread and mole, walk to the viewpoint over the Naolinco river waterfalls, and drive out to the marigold fields of San Pablo Coapan.

Sources

More Day of the Dead guides

Día de Muertos 2026 in Mexico's Pueblos Mágicos Pátzcuaro & Janitzio Huaquechula & Atlixco Oaxaca & Mitla Mixquic (Mexico City) Chignahuapan Xantolo, Huasteca Potosina Hanal Pixán, Yucatán Ninín in Papantla Tacámbaro Day of the Dead dates Near Mexico City Near Guadalajara Near Monterrey

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